![]() ![]() That's when Airtable pivoted to a team-centric B2B bottoms-up approach and set up a small scrappy customer success team to reach out to the largest teams using their product. ![]() However, the team quickly recognized that the biggest spikes in growth and actual adoption were coming from businesses and teams. The template gallery was stocked with shopping lists, boy scout management, and other consumer use cases. “If you’re using a spreadsheet for anything other than number-crunching, it should instead be an Airtable” - Airtable's founding thesisĬoming out of Beta in early 2015 with 20k-30k users, Airtable’s initial positioning was modeled after consumer/prosumer hits like Evernote and Dropbox. While Excel was first made to crunch numbers, manage accounts & analyze financials, the software has moved way past its original calling and morphed into an event planner, performance tracker, and sometimes even a game □ (gif below) And that brings us to the founding thesis of one of our favorite products - Airtable ! If you want to see the future of B2B software, look at what Excel users are hacking together in spreadsheets today - Packy McCormick The most versatile software ever written ⚡️ A product that does everything! □ Customer relationship management, event planning, leave tracking, financial reporting, performance reviews, investor relations, and even your own personal taxes! Sounds too good to be true? What if we told you this product already has 750 million monthly active users? What if we went one further and told you that you are one of these users? Introducing, Microsoft Excel. We're going to try to sell you a hypothetical product. Let's start today's blog a bit differently. ![]()
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